Buy Nothing. Give Freely. Share Creatively.
The Buy Nothing Project began when two friends, Rebecca Rockefeller and Liesl Clark, created an experimental hyper-local gift economy on Bainbridge Island, WA. In just two and a half years, it has become a worldwide social movement, growing to over 280,000 members in 18 nations with 1300 groups and over 1700 volunteers. Our local groups form gift economies that are complementary and parallel to local cash economies; whether people join because they’d like to quickly get rid of things that are cluttering their lives, or simply to save money by getting things for free, they quickly discover that our groups are not just another free recycling platform. A gift economy’s real wealth is the people involved and the web of connections that forms to support them. Time and again, members of our groups find themselves spending more and more time interacting in our groups, finding new ways to give back to the community that has brought humor, entertainment, and yes, free stuff into their lives. The Buy Nothing Project is about setting the scarcity model of our cash economy aside in favor of creatively and collaboratively sharing the abundance around us.
How does the Buy Nothing Project work? Using the free platform provided by Facebook Groups, Buy Nothing Project members can easily participate with their local group. Many people ask, “Why use Facebook?” To reach the masses and have greatest impact, We need to use the master’s tools to dismantle the castle. Our rules are simple: “Post anything you’d like to give away, lend, or share amongst neighbors. Ask for anything you’d like to receive for free or borrow. Keep it legal. Keep it civil. No buying or selling, no trades or bartering, we’re strictly a gift economy.” The transparency of Facebook groups’ design allows our members to see mutual friends they share with relative strangers, and to build trust based on real-life connections visible through personal profile information. This trust allows groups to grow quickly and encourages people to both give freely and ask for what they need; everything from toilet paper roll springs to rides home from the doctor; burial sites for beloved pets to freshly-baked bread and casseroles have been given freely; our members share things mundane and meaningful in equal measure, and throughout it all connect with each other by means of the shared personal stories and chatting encouraged by the platform. We rely on our co-founders’ daily guidance and direction for the development of our nascent culture, assisted by a team of volunteer local, regional, and global administrators who have on-the-ground knowledge of their communities and broader regions.
Why the Buy Nothing Project? The Buy Nothing Project is brought to you by two friends who have worked hard to address the first of the three infamous “Rs,” Reducing, Reusing, and Recycling. Rebecca and Liesl want to address the “Reduce” part of the equation, as well as the lesser-known Rs, “Refuse” and “Rethink.” Participating in a local Buy Nothing Project group allows individuals and communities to reduce their own dependence on single-use and virgin materials by extending the life of existing items through gifting and sharing between group members. Rethinking consumption and refusing to buy new in favor of asking for an item from a neighbor may make an impact on the amount of goods manufactured in the first place, which in turn may put a dent in the overproduction of unnecessary goods that end up in our landfills, watersheds, and our seas. It most certainly creates connections between people who see each other in real life, not just online, leading to more robust communities that are better prepared to tackle both hard times and good by giving freely. The Buy Nothing Project groups are diverting more materials from our landfills and oceans than we can possibly quantify as hundreds of items are re-homed each day.
With over 200,000 members and growing every day, we have a captive audience in each of our groups. Most members visit the group pages several times a day and many literally spend hours there, commenting, reading posts, while posting their own gifts and wants.
The Buy Nothing Project website, and our nearly 30,000 “likes” on our Facebook Page, along with the person-to-person communities we have in 1300 Facebook groups means we have enough sway to bring about significant social change.
We are a completely grass-roots volunteer-driven project with no funding to run this movement. Our reach relies entirely on the goodwill and generosity of our members, their time, their expertise, and talents. We thank all of you for making this collaborative project what it is.